1 Introduction
This Privacy Policy applies to EP 789, the online betting and gaming platform accessible at ep789.im. EP 789 is committed to protecting the personal data of all users, with particular care given to Pakistani users for whom the platform is specifically designed and operated.
By creating an account, depositing funds, or otherwise using the EP 789 platform, you acknowledge that you have read this Privacy Policy and consent to the collection and use of your personal information as described here. If you disagree with any part of this policy, please stop using the platform and contact our support team to close your account.
This policy should be read alongside the EP 789 Terms and Conditions, which together govern your use of the platform and the relationship between you and EP 789.
2 Who We Are — The Data Controller
EP 789 is the data controller responsible for the personal information collected through the ep789.im platform. As data controller, EP 789 determines the purposes and means of processing your personal data and is accountable for ensuring that this data is handled in accordance with applicable privacy laws and regulations.
For any privacy-related enquiries, data subject requests, or complaints regarding how EP 789 handles your personal information, you can contact us at support@ep789.im. We take all privacy enquiries seriously and aim to respond within 72 hours.
3 What Personal Data EP 789 Collects
EP 789 collects only the personal data that is genuinely necessary for the operation of your account and the delivery of our services. Below is a clear breakdown of the categories of data we may collect:
| Data Category | Specific Data Points | Required? |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, photograph for identity verification | Yes — for account verification |
| Contact Data | Mobile phone number, email address, city or province of residence | Yes — for account communication |
| Financial Data | Payment method details (mobile wallet account, bank account number), transaction history | Yes — for deposits and withdrawals |
| Usage Data | Login times, pages visited, games played, bets placed, session duration, device type | Automatic — collected during platform use |
| Technical Data | IP address, browser type, operating system, device fingerprint, cookie identifiers | Automatic — collected during platform use |
| Communication Data | Records of support chat transcripts, emails, and any other communications with EP 789 support | When you contact us |
| Responsible Gaming Data | Self-imposed limits, cooling-off periods, self-exclusion records | When you use these features |
4 How We Collect Your Data
Directly from You — During Registration
When you create your EP 789 account, you provide your name, date of birth, mobile number, email address, and create a password. This information is submitted directly by you through the registration form and forms the core of your account record.
During Identity Verification
When EP 789 requires you to verify your identity before processing a withdrawal or in response to a regulatory requirement, you may be asked to submit a copy of your CNIC, a selfie, or proof of your payment method. These documents are submitted directly by you and reviewed by our verification team.
During Deposits and Withdrawals
When you make a deposit or request a withdrawal, EP 789 receives transaction details from your chosen payment provider — such as Easypaisa, JazzCash, NayaPay, SadaPay, or your bank. EP 789 does not store full card numbers or mobile banking PINs. We receive only the transaction reference, amount, and sender details necessary to credit your account.
Automatically — During Platform Use
EP 789 automatically collects technical and usage data whenever you access the platform. This includes your IP address, the device and browser you are using, which pages you visit, which games you play, how long your sessions last, and where you click. This data helps EP 789 identify technical issues, improve the platform, and detect fraudulent activity.
When You Contact Support
Whenever you contact EP 789 customer support — whether via live chat, email, or any other channel — we keep a record of that communication. This record helps us resolve follow-up issues, maintain service quality, and train our support team.
5 Why EP 789 Uses Your Personal Data
EP 789 uses your personal data only for specific, legitimate purposes. We do not process your data for any purpose beyond what is listed below without first obtaining your explicit consent:
- Account management: Creating, maintaining, and securing your EP 789 account, including password resets, account settings, and communication preferences.
- Processing transactions: Handling deposits to your EP 789 account balance and processing withdrawal requests to your registered payment method in PKR.
- Identity verification and KYC compliance: Verifying that you are who you say you are, that you meet the minimum age requirement of 18, and complying with applicable anti-money laundering regulations.
- Providing platform services: Enabling you to place bets, access casino and card games, participate in promotions, and use all other EP 789 features.
- Security and fraud prevention: Detecting and preventing fraudulent activity, account takeovers, bonus abuse, and other behaviour that violates the EP 789 Terms and Conditions.
- Customer support: Investigating and resolving queries, complaints, payment disputes, and technical issues raised by your account.
- Responsible gaming: Monitoring activity patterns that may indicate problematic gambling behaviour and providing appropriate interventions, including limit tools and self-exclusion options.
- Platform improvement: Analysing aggregated and anonymised usage data to understand how players use EP 789, identify areas for improvement, and develop new features.
- Marketing communications: Sending you promotional offers, bonus notifications, and platform updates — but only if you have opted in to receive these. You can opt out at any time through your account settings.
- Legal compliance: Fulfilling EP 789's obligations under applicable law, including responding to valid requests from law enforcement or regulatory authorities.
6 Legal Basis for Processing Your Data
EP 789 processes your personal data on one or more of the following legal bases, depending on the specific purpose of the processing:
Contractual Necessity
Processing your identity, contact, and financial data is necessary to provide the EP 789 service — to maintain your account, process your deposits and withdrawals, and allow you to place bets. Without this processing, EP 789 cannot deliver its core services to you.
Your Consent
For marketing communications and optional personalisation features, EP 789 relies on your explicit consent. You provide this consent by opting in to marketing emails during registration or in your account settings. You can withdraw this consent at any time and it will not affect EP 789's ability to provide you with core betting and gaming services.
Legal Obligation
EP 789 is required by applicable regulations to conduct identity verification (KYC), monitor transactions for suspicious activity (AML), and retain certain records for defined periods. Processing your data for these purposes is a legal obligation that EP 789 cannot waive regardless of your consent preferences.
Legitimate Interests
EP 789 processes certain technical and usage data based on its legitimate interest in operating a secure, reliable, and fair platform. This includes fraud detection, security monitoring, and platform analytics. We ensure that this processing does not override your fundamental privacy rights.
7 When and With Whom EP 789 Shares Your Data
EP 789 does not sell your personal data. We share your data only in the specific, limited circumstances described below, and only with parties who are contractually required to protect it:
Payment Processors
When you make a deposit or request a withdrawal, EP 789 shares the necessary transaction details with your chosen payment provider — Easypaisa, JazzCash, NayaPay, SadaPay, your bank, or your card network. These providers receive only the data they need to process the specific transaction and are bound by their own privacy obligations.
Identity Verification Partners
EP 789 may use third-party identity verification service providers to assist with KYC processes. These providers receive your submitted identity documents solely for the purpose of verification and are prohibited from using this data for any other purpose.
Regulatory and Law Enforcement Authorities
EP 789 will share your personal data with government agencies, regulators, or law enforcement when legally required to do so — for example, in response to a valid court order, to comply with anti-money laundering regulations, or to report suspected criminal activity. EP 789 will not share your data with authorities voluntarily beyond what is legally required.
Technology and Infrastructure Partners
EP 789 uses third-party providers for certain technical functions, including cloud hosting and data storage. These providers process data only on EP 789's instructions and are contractually bound to maintain appropriate security standards. They do not have independent access to your data for their own purposes.
8 Cookies and Tracking Technologies
EP 789 uses cookies and similar tracking technologies to make the platform function correctly and to understand how it is being used. Here is a plain explanation of what cookies we use and why:
Essential Cookies
These cookies are necessary for the EP 789 platform to function. They maintain your login session, remember your language preferences, and keep your bet slip active between pages. These cookies cannot be disabled without breaking core platform functionality. They do not store any personally identifiable information beyond what is necessary to maintain your session.
Performance and Analytics Cookies
EP 789 uses analytics cookies to understand how users interact with the platform — which pages are visited most often, where users encounter errors, and how long sessions typically last. This data is aggregated and anonymised; it is used to improve the platform and is not associated with your individual identity. You can opt out of analytics cookies through your browser settings.
Preference Cookies
These cookies remember your choices on the EP 789 platform, such as your preferred display settings, notification preferences, and last-visited game categories. They make the platform more convenient to use. You can clear these cookies through your browser at any time, though doing so will reset your saved preferences.
Most web browsers allow you to control cookies through browser settings. You can choose to block all cookies, accept only essential cookies, or delete existing cookies at any time. Please note that blocking essential cookies will affect the functionality of the EP 789 platform and may prevent you from logging in or placing bets.
9 How Long EP 789 Retains Your Data
EP 789 keeps your personal data only for as long as it is genuinely needed. The specific retention periods that apply to each category of data are set out below:
- Active account data (identity, contact, payment history): Retained for the duration of your EP 789 account being active and for a minimum of five years after account closure, in order to comply with anti-money laundering and financial record-keeping obligations.
- Transaction records: Retained for a minimum of five years from the date of each transaction in accordance with financial regulatory requirements.
- Identity verification documents: Retained for the period required by applicable law, typically five years from your last activity on the platform.
- Support communication records: Retained for two years from the date of the last communication, unless the matter is subject to ongoing legal or regulatory proceedings.
- Responsible gaming records (self-exclusion, limit settings): Retained for a minimum of five years after account closure, as these records may be relevant to future requests if you seek to re-register.
- Technical and usage data: Typically retained for 13 months in identifiable form for security and analytics purposes, after which it is anonymised and may be retained indefinitely in aggregated form.
- Marketing preference records: Retained as long as your account is active and for six months after you unsubscribe, to confirm and honour your opt-out preference.
When retention periods expire, EP 789 securely deletes or anonymises the relevant data unless we are required by law to retain it for longer.
10 Security Measures EP 789 Applies
Protecting the personal data of EP 789 users is taken seriously at a technical and operational level. The following security measures are in place to protect your information:
Encryption in Transit and at Rest
All data transmitted between your device and EP 789 servers is encrypted using TLS (Transport Layer Security). Personal data and financial records stored on EP 789 systems are encrypted at rest. This means that even in the unlikely event of an unauthorised access attempt, stored data would not be readable without the decryption key.
Access Controls
Access to personal data within EP 789 is restricted on a strict need-to-know basis. Only members of staff whose roles require access to specific categories of data are authorised to view it. All internal access is logged and regularly audited.
Regular Security Audits
EP 789 conducts regular internal security reviews and periodic third-party security assessments to identify and remediate vulnerabilities before they can be exploited.
Security Incident Response
EP 789 maintains a documented incident response plan. In the event of a data breach that affects your personal information, we will notify you at your registered email address as quickly as possible — describing what happened, what data was affected, and what steps EP 789 is taking to address the issue.
11 Your Privacy Rights as an EP 789 User
As a registered user of EP 789, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at support@ep789.im:
Right to Access
Request a copy of the personal data EP 789 holds about you at any time.
Right to Correct
Ask EP 789 to correct any inaccurate or incomplete personal data we hold.
Right to Delete
Request deletion of your personal data where EP 789 no longer has a legal basis to retain it.
Right to Restrict
Ask EP 789 to pause processing of your data while a correction or objection request is being considered.
Right to Portability
Request your personal data in a commonly used, machine-readable format to transfer to another service.
Right to Object
Object to EP 789 processing your data based on legitimate interests or for direct marketing purposes.
12 Children's Privacy — EP 789 is Strictly 18+
EP 789 is strictly for adults aged 18 and over. We do not knowingly collect, store, or process the personal data of anyone under the age of 18. Age verification is a core part of the EP 789 registration and KYC process, and we take this obligation seriously.
If EP 789 becomes aware that personal data has been collected from a person under the age of 18, that account will be immediately closed, all balances will be frozen pending investigation, and the relevant data will be securely deleted in accordance with applicable laws. Parents or guardians who believe a minor has accessed EP 789 should contact us immediately at support@ep789.im.
13 Updates to This Privacy Policy
EP 789 reviews this Privacy Policy regularly and may update it to reflect changes in our data practices, applicable law, or the services we provide. When significant changes are made to this policy, EP 789 will notify registered users via their registered email address and display a notice on the platform for a reasonable period.
The "Last Updated" date at the top of this page reflects the most recent version. We encourage you to review this policy periodically to stay informed about how EP 789 protects your personal data. Your continued use of the EP 789 platform following notification of changes constitutes your acceptance of the updated policy.
14 How to Contact EP 789 About Privacy
If you have any questions, concerns, or requests relating to this Privacy Policy or how EP 789 handles your personal data, please get in touch using the details below:
Privacy Enquiries — Email
Send your privacy-related queries, data subject access requests, or complaints to support@ep789.im. Please include "Privacy Request" in the subject line so that your message is directed to the right team promptly.
Live Chat Support
For urgent privacy matters — such as reporting suspected unauthorised access to your account — the EP 789 live chat is available 24 hours a day. Access it from the support section of your account after logging in.
General Questions
If you have general questions about how EP 789 works, account management, or responsible gaming, our FAQ page contains detailed answers to the most common queries without needing to contact support directly.